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A website that feels like your studio.

Pilates studio website design, booking systems and digital support. From your first website to your own studio app, with Reformer Connect and Flying Penguin.

Websites from £195Hosting from £9.95/month

Illustration of a studio owner sitting on a Pilates reformer and reviewing a website on a tablet
Your space has a story. Let people see it.

Made for Pilates studios.
Built with Flying Penguin.

Studio knowledge. Digital expertise.

You know your studio. We know the network, and our Flying Penguin partnership brings the website, software and digital expertise to support it.

Keep the things that work, fix the things that don’t, and give customers a clearer route from finding you to booking a class.

Explore Flying Penguin’s work

How the partnership works.

We’ve teamed up with Flying Penguin to bring Pilates studio knowledge and technical expertise together. The aim is simple: a website, booking journey and digital support that fit the way your studio works.

  1. You tell us what you need.

    Your classes, customers, current systems and the things you’d like to make easier.

  2. We join the dots.

    Reformer Connect brings its knowledge of the Pilates studio network. Flying Penguin brings website design, software and marketing expertise.

  3. We agree the right fit.

    Together, we confirm your package, features and ongoing costs before the build starts.

More time teaching.
Less time wrestling with your website.

Your website, bookings and marketing should work together. Follow the connections, or choose where to start.

Website design & refreshes

Opening your first studio? Bring your classes, instructors and space online. Already have a website? Refresh what feels dated and make the booking route easier to follow.

Find your starting point
YOUR STUDIO, CONNECTED
Make a first impression

A welcoming home for your studio, your instructors and your classes.

Example journey. Features depend on your package.

Choose your next step.

From your first website to a connected studio with its own app. Pick a starting point and we’ll agree the details with you.

Up to 10 pages

Your studio online

A fully interactive Pilates website, with up to 10 pages.

£195
  • Mobile-friendly website design
  • Up to 10 pages for your studio, classes and instructors
  • Enquiry forms and links to your existing booking platform
Discuss this package
Integrated booking

Bookings, built in

A website with a full booking platform and integrated admin portal.

From £395
  • Integrated class booking platform
  • Admin portal to manage bookings
  • A connected website and booking journey
Discuss this package
Admin + customer access

Your studio, connected

A website with administration and customer portals, including booking processes.

From £595
  • Full administration portal
  • Customer portal for your members
  • Booking processes built around your studio
Discuss this package
Customer text updates

Keep customers informed

A connected studio website with automated text facilities.

From £795
  • Administration and customer portals
  • Integrated booking processes
  • Automated customer text notifications
Discuss this package
Android & Google Play

Your own studio app

Website and portal options with your own Android app for Google Play.

From £995
  • Your own customer app
  • Google Play Store release support
  • Push notifications and a connected customer experience
Discuss this package

Monthly hosting from £9.95, depending on your services. Marketing packages are available on request. All scope and ongoing costs are agreed before you commit.

Tell us about your studio.

Starting from scratch, replacing an old website or ready for something bigger? We’ll help you work out what you need.

This is an enquiry, with no payment taken. Digital services are delivered through our partnership with Flying Penguin.

hello@flyingpenguin.ai
People spending time together in a Pilates studio

Your studio.
One connected network.

A website is one part of running a studio. Reformer Connect also helps people find you, connects you with equipment engineers and gives you a place to build your studio profile.

Before we get started.

Is this separate from my Reformer Connect studio listing?

Yes. A Reformer Connect listing helps people find your studio in our directory. These packages are for your own website and digital services, delivered through our Flying Penguin partnership. Studio Plus pricing and features stay separate.

Can you refresh my existing Pilates website?

Yes. Share your current website and what you want to change. We can discuss a design refresh, clearer class information, a better booking journey or a replacement site.

What does the £195 website include?

A fully interactive Pilates website with up to 10 pages. We agree the page list, content and features before work starts. Integrated booking platforms, portals, text automation and apps are available through the other packages.

What ongoing costs should I allow for?

Monthly hosting starts at £9.95, depending on the services selected. We confirm hosting and any booking software, text messaging, app or other third-party costs in your written proposal before you commit.

Can you work with my existing booking platform?

Tell us which platform you use. We can review booking links and available integrations. A direct integration depends on the platform and its available tools; it is confirmed as part of the agreed scope.

Does the app package include an iPhone app?

The advertised app option is for Android and Google Play, including push notifications. Ask us separately about iPhone requirements. Store acceptance and release requirements are assessed during scoping.

Do you offer marketing without building a new website?

Yes. SEO, TikTok and marketing for other social networks are available on request. We agree the channels, work, budget and any advertising spend with you first. Rankings and booking volumes are not guaranteed.

What happens when I choose a package?

Send us your studio details and the package you are interested in. Reformer Connect and Flying Penguin will discuss your requirements and confirm the scope, price and ongoing costs. Submitting the form does not take payment or start a subscription.

Give your studio
room to grow online.

Find your package